I'm Laurel, a Producer and Account Manager.
From a family with deep New York roots, I was the first one to be born and raised under the Mason-Dixon line. My parents, with sister in-tow, moved from New York to Virginia in 1986. I arrived 6 months later and was immediately labeled the unofficial 'Southerner' of the family. Growing up, we’d often spend holidays back in New York and each visit left me feeling so full. Virginia was for lovers, and I loved New York.
After 22 years in Virginia, and now with a B.S. in Mass Communications from VCU under my belt, I finally had my chance to move to the city and test my might. I landed an internship with Interference Incorporated, a guerilla-marketing agency in SoHo. I moved within a week and was totally thrown into the glory and chaos.
I spent the next 4 years with the Interference team gaining extensive experience conceiving, developing, and managing events for a range of clients. Being in a small agency, my role was multifaceted and I thrived on my ability to quickly adapt to the role at hand. In 2014, I welcomed the opportunity to expand my skill set when Interference merged with Guild to create a cohesive design, build, alternative marketing, and interactive technology collective.
These days, I'm a Producer at Sub Rosa: an independent strategy and design practice helping organizations explore, learn and grow. In a team of solution-agnostic thinkers, designers and builders, I lead projects from start to finish. This includes managing internal communication multiple departments (Strategy, Design, Content, Experiential, and Interactive) as well as acting as the primary liaison for the client team.